Chapter 12 – Web Publishing Basics
Well, you've designed and built a website, but there is still much more to do. You need to obtain a domain name, select a web host, publish your files to the Web, and submit your site to search engines. In addition to discussing these tasks, this chapter introduces you to evaluating the accessibility and usability of your website. Resource websites and chapter links are listed below.
Domain Name Registration
Trademarks
Choosing a Web Host
FTP
Search Engine Resources
- Search Engine Use
- Search Engine Market Share
- Internet Marketing Strategy
- Search Engine Popularity
- Web Robots
- Google AdWords
- Search Engine Success
- Beginners Guide to SEO
- Search Engine Optimization
Validation
Accessibility
After you have verified that your HTML and CSS code is valid, follow the steps described at http://www.w3.org/WAI/eval/preliminary to manually check your web pages for compliance with WCAG 2.0 accessibilty requirements: relevant page title, alt text for images, headings, appropriate color contrast, zoom, keyboard access, multimedia alternatives, and plain content view.
Accessibility Resources
- Web Content Accessibility Guidelines 2.0 (WCAG 2.0)
- Section 508
- JAWS Screen reader
- NVDA Screen reader
Accessibility Testing Tools
- WebAIM WAVE
- ATRC AChecker
- Firefox Web Developer Extension
- WAT Toolbar
- AIS Web Accessibility Toolbar
- WebAIM Manual Checklist
Usability Testing
- Usability Basics
- How to Test Usability (PDF)
- Advanced Common Sense
- Steve Krug Interview
- Usability Resources
- Usability Testing Materials
Chapter Updates
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